CA Technologies,a Firm Providing Software and Services to Information Technology

question 44

Multiple Choice

CA Technologies,a firm providing software and services to information technology departments,maintains a corporate blog.How can this blog help CA Technologies with B2B marketing?

• A) as a place to post responses to RFPs
• B) by building brand awareness among potential customers
• C) by simplifying vendor performance assessment
• D) by streamlining purchasing and distribution
• E) by matching buyers' requests and sellers' offers

---

Definitions:

Insight Learning

A cognitive process in which a problem is suddenly understood or solved without the need for trial-and-error.

Free Play

Unstructured, voluntary play that allows children to develop their imagination, creativity, and decision-making skills through spontaneous activities.

Higher Order Conditioning

A classical conditioning process where a conditioned stimulus is paired with a new neutral stimulus, creating a second (often weaker) conditioned stimulus.

Response Generalization

The process by which a conditioned response starts occurring in response to stimuli that are similar but not identical to the original conditioned stimulus.