Examlex
Name three ways a B2B marketer can enhance customer relationships.
Independent Variable
A variable that is manipulated by the researcher to observe its effect on the dependent variable in an experiment.
Factorial Designs
Experimental designs used to explore the effects of two or more variables at the same time, allowing for the analysis of interactions among variables.
Confounding Variables
Factors other than the independent variable that may cause a result, making it difficult to establish a clear causal relationship.
Independent Variable
A variable that is manipulated or changed by the researcher to observe its effect on the dependent variable.
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