Marketers Wanting to Use Social Media to Reach Consumers Should

question 37

Multiple Choice

Marketers wanting to use social media to reach consumers should understand that _______ were born into a world that was already full of electronic gadgets and digital technologies such as the Internet and social networks.

• A) Baby Boomers
• B) Generation W
• C) Generation X
• D) Generation Y
• E) Generation Z

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Definitions:

Accrued Interest

The interest that has accumulated on a bond or loan since the last interest payment was made but has not yet been paid to the lender.

Long-Term Investment

Assets purchased by a company that are intended to be held for more than one year for the purpose of earning returns on the investment over time.

Outstanding Stock

Shares of a corporation that have been issued and are currently held by investors, including public shareholders and company insiders.