Viewers of the World Series Are Likely to See Ads

question 33

Multiple Choice

Viewers of the World Series are likely to see ads for beer and cars,and viewers of the Miss America Pageant broadcast are likely to see ads for clothing and hair care products,due to

• A) cultural expectations.
• B) male domination in corporate boardrooms.
• C) differing demographic data for potential and past viewers.
• D) marketers' general perceptions.
• E) multiyear advertising contracts that cannot be broken.

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Definitions:

Ovulatory

Pertaining to ovulation, the phase in a female's menstrual cycle when an egg is released from the ovary.

Luteal

Pertaining to the luteal phase, the latter phase of the menstrual cycle or estrous cycle when the uterine lining thickens to prepare for potential pregnancy.

Secretory

Pertaining to or involving the secretion of substances, especially glands producing and releasing substances.

Endometriosis

A condition where tissue similar to the lining inside the uterus grows outside the uterus, causing pain and possibly fertility issues.