After Identifying Various Market Segments That Her Company Could Pursue,Lisa

question 89

Multiple Choice

After identifying various market segments that her company could pursue,Lisa evaluated each segment's attractiveness based on size,income,and accessibility.Lisa was involved in

• A) target marketing.
• B) situation analysis.
• C) diversification.
• D) positioning.
• E) market penetration estimation.

---

Definitions:

Reactivated Need

A previously satisfied need that becomes active or relevant again due to changing circumstances or stimuli.

Need for Power

A psychological trait describing an individual's desire to control or influence others.

Solve Problems

The process of identifying, analyzing, and finding solutions to issues or obstacles that hinder goals or objectives.

Master Complex Tasks

The ability to learn, understand, and proficiently execute tasks that are intricate and multifaceted.