Adrienne Decides to Add New Sales Representatives and Increase Advertising

question 59

Multiple Choice

Adrienne decides to add new sales representatives and increase advertising to increase sales in her existing market for her current line of security systems.Adrienne is pursuing a __________ growth strategy.

• A) segment development
• B) market development
• C) market penetration
• D) diversification
• E) product development

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Definitions:

Job Enrichment

Making a job more motivating and satisfying by adding variety and responsibility

New Learning

The process of acquiring knowledge or skills in an area previously unfamiliar to the learner.

Shares Power

Refers to a leadership or management style where authority and decision-making responsibilities are distributed among team members.

Empowerment

Process by which a manager shares power with team members, thereby enhancing their feelings of self-efficacy.