Which of the Following Is the Third Step in the Marketing

question 31

Multiple Choice

Which of the following is the third step in the marketing planning process?

• A) define the business mission
• B) identify and evaluate opportunities
• C) evaluate using a matrix
• D) implement marketing mix and allocate resources
• E) perform situation analysis

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Definitions:

External Environment

The external forces outside an organization that affect its operations, including economic, legal, political, technological, and social factors.

Organization Strategies

Plans or approaches developed by a business to achieve its objectives and gain a competitive edge.

HR Strategies

Plans and policies developed to manage and optimize human resources within an organization effectively.

Environmental Factors

External elements such as economic, legal, social, and technological influences that affect an organization's operations and outcomes.