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In mid-2010,Hewlett-Packard Company (HP) acquired Palm Computing Inc.,a manufacturer of personal devices and smartphones.Before deciding to acquire the company,strategic planners at HP spent time thinking about how Palm and HP would "fit" together,and how the acquisition might change HP's core goals and objectives.The strategic planners were engaged in the ____________ step of the marketing planning process.
Equipment Maintenance
The process of keeping machines or equipment in optimal working condition through regular check-ups, repairs, and preventive measures.
Sales Message
A piece of communication designed to persuade a potential customer to purchase a product or service, highlighting benefits and value.
Reader's Attention
The focus or concentration a reader gives to a piece of writing, which can be influenced by various elements such as content, style, and layout.
Promise
A declaration or assurance that one will do a particular thing or that guarantees a certain outcome.
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