The Process of Dividing the Market into Groups of Customers

question 13

Multiple Choice

The process of dividing the market into groups of customers with different needs, wants, or characteristics is called

• A)target marketing.
• B)market segmentation.
• C)positioning.
• D)allocation.
• E)value capture.

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Definitions:

DSM

The Diagnostic and Statistical Manual of Mental Disorders, a publication by the American Psychiatric Association that provides a comprehensive classification of mental disorders.

Gender Identity Disorder

Previously used term for what is now more commonly referred to as gender dysphoria, which is the psychological distress that results from an incongruence between one's gender identity and one's assigned sex.

Vulvodynia

A chronic pain condition that affects the vulvar area without an identifiable cause, characterized by burning, irritation, or discomfort.