The Importance of Supply Chain Management Is Often Overlooked in the Study

question 116

Multiple Choice

The importance of supply chain management is often overlooked in the study of marketing because

• A) marketing has no responsibility for supply chain management.
• B) supply chain management doesn't add much value for customers.
• C) companies do not want customers to know anything about the supply chain.
• D) many of the activities take place behind the scenes.
• E) supply chain management is already transparent.

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Definitions:

Predictability

The extent to which future events or behaviors can be forecasted based on current or past information.

Psychology

The scientific study of the human mind and its functions, especially those affecting behavior in a given context.

Mental Processes

Internal, covert activities of the mind, such as thinking, feeling, and remembering.

External Environment

All outside factors and influences that impact the operation and success of an entity, including economic, social, political, and technological factors.