Diaz Nesamoney Is a Computer Scientist Who Founded Three Successful

question 109

Multiple Choice

Diaz Nesamoney is a computer scientist who founded three successful software companies.Entrepreneurs tend to have a high ____

• A) bounded optimization.
• B) escalation of commitment.
• C) risk propensity.
• D) strategic maximization.
• E) intuitive rationality.

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Definitions:

Need-Satisfaction

A marketing concept focusing on identifying and fulfilling the specific needs or desires of customers to enhance satisfaction and loyalty.

Selling Situation

The environment and context in which a sales transaction takes place, including factors like customer needs, competition, and market conditions.

Adaptive Selling

A personalized approach to sales that involves altering sales techniques based on the behavior and needs of individual customers.

Consultative Selling

A sales approach focusing on customer needs and providing solutions, rather than pushing products.