EBay Partnered with Nielsen Co

question 80

Multiple Choice

eBay partnered with Nielsen Co.to poll users about ads on eBay .Nielsen then packaged the information for advertisers.This was a response to advertiser complaints about the effectiveness of ads on the Internet.Verifying ad effectiveness of other companies before buying ad space on eBay is a ____ control for the businesses.

• A)preliminary
• B)postaction
• C)feedback
• D)screening
• E)concurrent

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Definitions:

Court Determination

A formal decision or judgment made by a court following a legal proceeding.

Fair Dealing

A legal doctrine aiming to ensure honesty and fairness in transactions and agreements, preventing parties from taking advantage of each other.

Franchise Arrangement

A business model that allows individuals or entities to operate their business using the branding and systems of an established company in exchange for a fee.

Winding Up

The second of two stages in the termination of a partnership or corporation, in which the firm’s assets are collected, liquidated, and distributed, and liabilities are discharged.