The Goal of Market Segmentation Is to Optimize the Fit

question 24

Multiple Choice

The goal of market segmentation is to optimize the fit between the purchasing behavior of consumers in a given segment and the _____,thereby maximizing sales to that segment.

• A)marketing mix
• B)promotion mix
• C)product mix
• D)distribution mix

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Definitions:

Skills Standardization

The process of ensuring that skills and competencies meet a consistent standard across individuals or organizations.

Inputs Standardization

The process of ensuring that inputs or resources used in a system or process meet specific, consistent standards.

Direct Supervision

A management approach where supervisors have immediate oversight and control over the work and conduct of their subordinates.

Standardization of Work Processes

The practice of establishing common procedures and criteria to ensure consistency and efficiency in operations.