Local Agents Handling Marketing,sales,and Service of an Exporter May Have

question 71

Multiple Choice

Local agents handling marketing,sales,and service of an exporter may have loyalties to several other companies and may not do as good a job as the firm would if it managed its marketing itself.The company can address this problem by:

• A)setting up wholly owned subsidiaries in foreign nations to handle these functions.
• B)changing agents frequently.
• C)only engaging in turnkey projects.
• D)entering into licensing agreements with entities in foreign nations.

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Definitions:

Brand

A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Marketing Researcher

A professional who studies market conditions, trends, and consumer behaviors to improve marketing strategies and product development.

Top-of-Mind Awareness

The first brand or product that comes to a consumer's mind when thinking about a particular industry or category.

Recall

The process of retrieving information or memories from past experience; in a business context, it often refers to a company's request to return a product due to the discovery of safety issues or product defects.