Examlex
Why do many neophyte exporters have problems when first trying to do business abroad? What are the common pitfalls experienced by neophyte exporters?
Effort
The amount of physical or mental energy expended to achieve a goal.
Social Facilitation
The tendency for people to perform differently when in the presence of others than when alone, typically improving on simple or well-practiced tasks.
Festinger
A psychologist known for his theory of cognitive dissonance, which suggests that people experience psychological discomfort when holding two or more contradictory beliefs.
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort due to holding conflicting beliefs or attitudes, leading to an alteration in one of the beliefs or attitudes to reduce the discomfort.
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