The Process When a Company Seeks to Match the Benefits

question 6

True/False

The process when a company seeks to match the benefits of a successful position while maintaining its existing position by adding new features, services, and technologies into its current portfolio it is called straddling.

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Definitions:

Online Advertising

A mode of marketing that uses the internet to deliver promotional marketing messages to consumers.

Directories

Compiled lists of information, usually about businesses, people, or services, that are organized for easy retrieval.

Advertising Medium

Any platform or channel used to convey advertising messages to the target audience, such as television, radio, print media, or online platforms.

Click Fraud

The act of repeatedly clicking on an advertisement hosted on a website with the intention of generating revenue for the host website or draining revenue from the advertiser.