Examlex
Framing in persuasion provides a means for alternatives to be compared and contrasted.
Reference Points
Fixed markers or standards used for comparison or to determine position or progress.
Concept
A general idea or understanding that is formed in the mind.
Transaction
An exchange or interaction between two or more parties, often used in the context of business or finance.
System
A set of interconnected parts that work together as a whole to achieve a common purpose or to function within a particular environment.
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