When Jim Attempted to Persuade the Executive Board to Allow

question 50

Multiple Choice

When Jim attempted to persuade the executive board to allow his team to handle the market research,he mentioned the team's record on past successes with similar projects.By mentioning the team's record,Jim was trying to improve his effectiveness by:

• A) establishing credibility.
• B) framing for common ground.
• C) using the social proof principle.
• D) using the reciprocity/obligation approach.

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Definitions:

National Income Accounting

A system used by a country to measure the overall economic activity and income generated within its economy over a specific time period.

Saving And Investment

The act of foregoing current consumption to put resources into assets or projects expected to generate future benefits or returns.

Loanable Funds

A term used in economics to describe the market where savers supply funds to borrowers, typically characterized by the interest rate.

Saving

The act of setting aside a portion of current income for future use, which could involve depositing money into bank accounts or investing in financial products.