A Technology Company Formed a Temporary Project Team to Study

question 1

Multiple Choice

A technology company formed a temporary project team to study the next wave in software development,while other teams maintain and service existing software programs.This is an example of a:

• A) task force.
• B) cross-functional team.
• C) process improvement team.
• D) self-maintained team.

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Definitions:

Digital Offerings

Products or services offered through digital platforms, such as software, online services, or digital content.

Substitute Firms

Companies that offer alternative or replacement products and services that meet the same needs or demand of consumers.

Target Markets

Specific groups of potential customers at which a company directs its marketing efforts and product offerings.

Cross Product Marketers

Marketers who strategize to promote and sell complementary or related products to customers.