Segmenting Customers on the Basis of Things Like Products Purchased,sales

question 24

True/False

Segmenting customers on the basis of things like products purchased,sales history,demographic information,and desired product features can dilute the results of a CRM program;segmenting customers should be avoided.

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Definitions:

Deposit Multiplier

The ratio that describes the potential increase in bank deposits that can result from an increase in banks' reserves through the fractional reserve banking system.

Banking

The business conducted or services offered by a bank, including deposits, loans, and currency exchange.

Interest Rate

The ratio of a loan that represents interest expenses to the borrower, typically articulated as an annual percentage of the loan yet to be repaid.

Selling Price

The price at which an item or service is sold to buyers.