As Customers Navigate Through a Website CRM Software Can Record

question 8

True/False

As customers navigate through a website CRM software can record and analyze the customer's clickstream so website images and ads can be tailored to the needs and desires of that individual customer.

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Definitions:

Lifestyle

The preferences, viewpoints, actions, and orientations towards behavior of a person, group, or culture.

Psychological Characteristics

The traits and features that describe an individual's mental and emotional tendencies.

Demographic Data

Statistical data relating to the population and particular groups within it, often used for research, marketing, and policy-making.

Cultural Expectations

The shared beliefs or norms that a group holds about how individuals should behave in various contexts.