The Element of a CRM Program Involved with the Use

question 14

Multiple Choice

The element of a CRM program involved with the use of data-mining software and customer behavior analytics is:​

• A)​Segmenting customers
• B)​Predicting customer behaviors
• C)​Customer value determination
• D)​Customer preference determination

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Definitions:

Class B Shares

A classification of stock typically offering fewer voting rights and potentially different dividend policies compared to Class A shares.

Preemptive Rights

The right of existing shareholders to maintain their proportional ownership in a company by purchasing a proportional number of new shares before the company offers them to the public.

Treasury Stock

Treasury Stock refers to shares that were issued and subsequently repurchased by the issuing company, reducing the amount of outstanding stock on the open market.

Authorized Stock

The total number of shares a corporation is legally allowed to issue, as defined in its articles of incorporation.