Data Security in CRM Is a New Trend

question 48

Essay

Data Security in CRM is a new trend.Briefly describe the issue and discuss why it is something important to monitor.

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Definitions:

Satisfaction Levels

A measure of how goods or services meet or surpass customers' expectations.

Indifference Curve

A graph that shows a combination of two goods that give a consumer equal satisfaction and utility, representing their preferences.

Equal Satisfaction

A principle in consumer choice theory that suggests consumers allocate their resources to maximize satisfaction or utility.

Indifference

A state where a consumer has no preference between two or more choices.