A Good CRM Program Is Only Good If It Is

question 14

Essay

A good CRM program is only good if it is successfully implemented.Describe three important elements a firm should consider when designing and implementing a CRM program.

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Definitions:

Strike Price

The designated price point at which an option's holder has the right to purchase (in the case of a call option) or to sell (in the case of a put option) the underlying asset or commodity.

European Call

An option contract that gives the holder the right, but not the obligation, to buy an underlying asset at a specified price within a specified time, only exercisable at expiration.

American Call

An option contract that gives the holder the right to buy a security at a set price, called the strike price, at any time up to the expiration date.

Put Option

A financial agreement that permits the holder to choose whether to sell a specific quantity of a principal asset at a fixed price during an established period, without any mandatory commitment.