King Company has two divisions whose most recent financial statements are shown below: Unit salesSalesLess: cost of goods sold:Unit-level production costsDepreciation, production equipmentGross marginLess: operating expenses:Unit-level selling and admiristrativeCorporate-level facility costs (fixed)Net income (loss)CommercialDivision5,000$400,000175,000 75,000150,00040,000 12,50097,500 Residential Division 1,000$100,00060,00025,000$15,00010,0007,500$(2,500
Required:
1)Compute the impact on profit if the Residential Division is eliminated.
2)Do you recommend that King eliminate the Residential Division?
Definitions:
Television Commercials
Short visual advertisements that are broadcasted on television to promote products, services, or ideas to a wide audience.
Situational Influences
Factors like time and involvement that serve as an interface between consumers and their decision-making process.
Decision-making Process
The steps taken by individuals or groups to choose among alternatives and solve problems.
Time
The indefinite continued progress of existence and events in the past, present, and future regarded as a whole.