Which of the Following Is NOT a Major Barrier Marketers

question 144

Multiple Choice

Which of the following is NOT a major barrier marketers face when encouraging sustainable consumer behavior?

• A)high prices
• B)negative perceptions
• C)low availability
• D)lack of choice
• E)lack of awareness and knowledge

Understand the principle of the reward-to-risk ratio in investment decisions.

Know how to assess the weight of individual stocks in a portfolio.

Understand ethnocentrism and cultural relativism as concepts related to cultural perspective.

Recognize the adaptive and maladaptive aspects of cultural practices.

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Definitions:

Marginal Utility

The increase in contentment or advantage a person obtains by consuming another unit of a good or service.

Marginal Utility

The additional satisfaction or usefulness obtained from acquiring or consuming one more unit of a product.

Total Utility

The aggregate level of satisfaction or fulfillment that a consumer receives through the consumption of goods or services.

Total Utility

This is the aggregate level of satisfaction or value that consumers derive from consuming a given amount of goods or services.