When Building a Successful Brand,it Is Important That All of the Marketing

question 44

Multiple Choice

When building a successful brand,it is important that all of the marketing decisions,promotions,and employees reinforce the brand by providing a(n) _______ experience in the minds of consumers.

• A)unique
• B)consistent
• C)memorable
• D)simplistic
• E)impressive

Grasp the concept of sustainability and its importance in business strategies.

Recognize the issues related to environmental responsibility and the trade-offs it requires.

Understand the impact of the 2008 financial crisis on specific economic and social issues.

Identify and define unethical business practices and their implications.

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Definitions:

Return On Common Stockholders' Equity

A measure of a corporation's profitability by disclosing how much profit a company generates with the money shareholders have invested.

Book Value Per Common Share

This is the equity available to common shareholders divided by the number of outstanding common shares, representing the per-share value of a company.

Current Ratio

A financial metric that evaluates an organization's capacity to meet its short-term debts, which are payable within a year, by comparing its current assets to its current liabilities.

Accounts Receivable Turnover

A financial ratio that measures how often a company collects its average accounts receivable balance during a period.