When Determining the Top Most Valuable Global Brand in 2015,three

question 135

Multiple Choice

When determining the top most valuable global brand in 2015,three criteria were used: (1) the financial performance of the branded product, (2) the ability of the brand to draw a premium price or significantly impact the company's profits,and (3) the

• A)length of time the product has been on the market.
• B)role the brand plays in influencing consumers.
• C)number of competitors competing against the product.
• D)amount of money spent in order to promote the product.
• E)role the brand plays in corporate philanthropy efforts.

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Definitions:

Highest-Energy Structure

The conformation or arrangement of atoms in a molecule that has the highest potential energy, often least stable, compared to other conformations.

Molecular Collision

The process in which two or more particles (atoms, ions, molecules) come into close enough proximity to affect each other's trajectories or engage in a chemical reaction.

Activation Energy

The minimum amount of energy required to initiate a chemical reaction or the energy barrier to the reaction's progress.

Reaction-Energy Diagram

A graphical representation showing the energy of a system as reactants transform into products during a chemical reaction, usually highlighting energy barriers and stable intermediates.