Asking Consumers What Comes to Mind When They Think About

question 39

Short Answer

Asking consumers what comes to mind when they think about a brand is the principle behind ________ ________.

---

Definitions:

Sacagawea

A Lemhi Shoshone woman who, as a teenager, helped guide and interpret for the Lewis and Clark Expedition.

Louis

Refers to several monarchs of France, the most notable being Louis XIV, known as the Sun King, who ruled for 72 years.

Clark

A surname that could refer to various individuals in history, without additional context it's not specific to a single figure.

Rival Indian Tribes

Indigenous groups in North America that were often in competition or conflict with each other over resources, territory, or political influence.