Which of the Following Is Not True Regarding a Brand

question 11

Multiple Choice

Which of the following is not true regarding a brand extension strategy?

• A)It is best to have high brand equity before pursuing a brand extension strategy.
• B)A brand extension strategy allows new products to profit from recognition the brand already enjoys.
• C)A brand extension strategy is the same thing as a product extension strategy.
• D)Firms must make sure that the extension lives up to the quality consumers expect from the branD.
• E)Brand extensions must be implemented with an eye towards avoiding cannibalization.

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Definitions:

Approval

The act of officially accepting or agreeing to something, often used in contexts of testing or regulatory consents.

Interpersonal Theories

Theories that focus on the role of social interactions and relationships in influencing individual behavior and mental states.

Heightened Need

A significantly increased requirement or desire for something, often relating to emotional or physical states.

Rejection Sensitivity

Tendency to be hypervigilant and overreactive to signs of rejection from others.