Which of the Following Shows How Social Media Can Utilize

question 107

Multiple Choice

Which of the following shows how social media can utilize consumers as brand advocates?

• A)A company encourages customers to post pictures promoting the brand and the lifestyle it represents.
• B)A company searches through social media sites looking for negative product reviews so it can address the issues.
• C)A company tracks visits to its website to better target its audience.
• D)A company airs its Super Bowl television ad after the game on YouTube.
• E)A company encourages customers to enter a contest on its website for a chance to win a free product.

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Definitions:

Assignees

Individuals or entities to which rights or obligations are transferred or delegated through a process known as assignment.

Waiver-of-Defense Clauses

Clauses in a contract where one party agrees in advance to waive legal defenses in disputes over the agreement.

Consumer Transactions

Deals or agreements involving the purchase of goods or services by an individual for personal, family, or household use.

Conflict Approaches

A perspective within sociology that focuses on the social, political, or material inequalities of a social group, analyzing the conflict between competing interests.