One of the Earliest Examples of Social Media's Impact on a Brand

question 38

Multiple Choice

One of the earliest examples of social media's impact on a brand occurred with Kryptonite,which has been a leading producer of bicycle locks for more than three decades.How was this firm impacted by social media?

• A)Users contacted the company about sponsoring a bike competition and this led to social media product endorsements by all types of different companies.
• B)Users posted videos showing how the bike lock could be employed for other uses around the house,and this led to an increase in company sales.
• C)Kryptonite enjoyed steady sales until negative product reviews on Yelp and YouTube drastically reduced company sales,causing the firm to go out of business.
• D)Users posted videos showing how the company's bike locks could be opened with a pen and this forced the company to change its design.
• E)Kryptonite was a little-known brand until social media users began raving about the company products,leading to an unprecedented increase in sales.

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Definitions:

Improve Everyone's Life

The endeavor or action aimed at enhancing the living conditions and overall well-being of every individual in a community or society.

Marxist

Pertaining to the political and economic theories of Karl Marx and Friedrich Engels, which advocate for the class struggle against capitalism leading to a society where property is publicly owned.

Micro-Level Interactions

Interpersonal social interactions focusing on small-scale patterns of individuals' social behavior in specific contexts.

Symbolic Interactionism

A sociological perspective focusing on how individuals interpret and give meaning to social symbols in their interactions.