Nonprofit Organizations Need to Use the Value Stakeholders Associate with the Organization

question 90

Multiple Choice

Nonprofit organizations need to use the value stakeholders associate with the organization to raise the funds and support required to accomplish its mission.It is easier for a nonprofit organization to do this if

• A)it has low brand equity.
• B)it is relevant to only a small,focused group of consumers.
• C)it has high brand equity.
• D)it is relatively unknown.
• E)its brand is similar to that of its competitors.

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Definitions:

Geographical Structures

Geographical structures group together people and jobs performed in the same location.

International Operations

The business activities and processes that a company conducts outside its home country, including production, marketing, and sales activities.

Specific Cultures

Cultural groups defined by detailed and particular attributes, values, and behaviors distinct to them.

Learning Organisation

Continuously changes and improves using the lessons of experience.