According to Your Text,in Order to Get Stakeholders to Agree

question 127

Multiple Choice

According to your text,in order to get stakeholders to agree to sustainability initiatives,marketers must

• A)provide proof that sustainability efforts will be profitable.
• B)convince upper management as well as company employees that sustainability efforts are a worthwhile endeavor.
• C)communicate a sustainability vision that highlights the potential benefits for each stakeholder.
• D)be able to come up with a promotional strategy that highlights the firm's efforts.
• E)show how market share is being lost to competitors engaged in sustainable marketing.

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Definitions:

Basic Bodily Requirement

Fundamental needs such as food, water, and shelter that are essential for survival.

Complex Behavior

Actions or conduct that involve multiple factors, including cognitive, social, and emotional components, making them more sophisticated than simple reflexes.

Homeostasis

The process by which living organisms regulate their internal environment to maintain stable, life-supporting conditions.

Constant Internal State

The concept of maintaining a stable, consistent internal environment in an organism, also known as homeostasis.