A Brand's Message Should Be Easy to Remember and Remind

question 122

True/False

A brand's message should be easy to remember and remind consumers about the product attributes they care about most.

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Definitions:

Archie Carroll

Refers to a scholar known for his work on corporate social responsibility and the pyramid model that outlines the responsibilities of businesses.

Ethical Principles

Fundamental guidelines that dictate the conduct of individuals and organizations based on notions of right and wrong.

Disturbance Handler

A role within management responsible for addressing and solving unexpected issues or disruptions that occur within the organization.

Interpersonal Role

A set of expectations or duties one has to fulfill in relation to others within a social or work context.