The Goal of the First Step in the Personal-Selling Process

question 127

Multiple Choice

The goal of the first step in the personal-selling process is to

• A)find qualified prospects.
• B)identify a firm's key decision makers.
• C)identify a customer's product needs.
• D)find as many potential customers as possible.
• E)have the salesperson meet the prospective customer.

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Definitions:

mRNA Molecules

Messenger RNA molecules that carry genetic information from DNA to the ribosome, where they specify the amino acid sequence of the protein products of gene expression.

Cytoplasm

The gel-like substance within a cell, excluding the nucleus, that contains organelles and is the site of most cellular processes.

Pre mRNA

The initial, unmodified RNA transcript produced during gene transcription, prior to processing into mRNA.

Inducible Genes

Genes whose expression is either initiated or increased in response to specific stimuli.