A Firm That Uses Data to Compare the Costs of Retaining

question 69

Multiple Choice

A firm that uses data to compare the costs of retaining customers and the costs of acquiring new customers with the goal of determining how much money each type of customer requires is using

• A)demographic value analysis.
• B)lifetime value analysis.
• C)customer segmentation analysis.
• D)predictive modeling.
• E)recency-frequency-monetary analysis.

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Definitions:

Behavioral Intent

The motivation or purpose behind an individual's specific action or behavior.

Test a Hypothesis

The process of conducting experiments or observations to determine whether evidence supports or contradicts a specific prediction or assumption.

Functional Assessments

Evaluations that determine the underlying cause or function of a behavior, often used to develop effective interventions.

Functional Assessment

An evaluative process that identifies the purpose or function of a behavior, typically to develop more effective interventions.