The First Step in the Customer Relationship Management Process Is

question 58

Multiple Choice

The first step in the customer relationship management process is to

• A)understand how customers interact.
• B)store and analyze information.
• C)identify current customers.
• D)gather specific customer information.
• E)utilize analysis to build customer relationships.

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Definitions:

Interval Data

A type of quantitative data in which the intervals between values are meaningful and consistent, but there is no true zero point, allowing for the measurement of difference and comparison.

Validity

The extent to which a test, measurement, or study accurately reflects or assesses the specific concept it is intended to measure.

Statistical Technique

A method or procedure applied in the analysis or interpretation of data, often used to test hypotheses or estimate properties of a population.

Garbage In / Garbage Out

A principle stating that poor quality input will result in poor quality output, particularly in the context of computers and software.