Integrating Social Media into Loyalty Programs Does All of the Following

question 125

Multiple Choice

Integrating social media into loyalty programs does all of the following except

• A)improves the loyalty-program customer experience.
• B)creates an easy way to identify social brand advocacy.
• C)increases loyalty participation.
• D)increases brand advocacy.
• E)limits participation with the brand.

---

Definitions:

Surprise

A sudden and often unexpected event that necessitates an immediate and adaptative response from the affected parties.

Inertia

In physics, the tendency of an object to resist any change in its motion, including a change in speed or direction; in a figurative sense, a resistance to change or action.

Poor Timing

Instances where actions or decisions are made too early or too late, leading to suboptimal outcomes.

Lack of Trust

A situation or relationship in which confidence or belief in reliability, truth, ability, or strength of someone or something is absent or diminished.