In the Customer Relationship Management Process,after Data Has Been Stored,computer

question 40

Multiple Choice

In the customer relationship management process,after data has been stored,computer programs can analyze the data to search for meaningful trends that the company can use to build customer relationships.This analysis process is called

• A)data warehousing.
• B)data trending.
• C)predictive modeling.
• D)trend modeling.
• E)data mining.

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Definitions:

MC = MR

A principle in economics stating that profit maximization occurs when a firm's marginal cost (MC) equals its marginal revenue (MR).

Marginal Revenue

The additional income gained from selling one more unit of a good or service.

Marginal Revenue

The extra revenue earned by selling an additional unit of a product or service.

Demand Curve

A graphical representation of the relationship between the price of a good and the quantity demanded by consumers, typically downward-sloping.