A Firm That Uses Data to Compare the Costs of Retaining

question 69

Multiple Choice

A firm that uses data to compare the costs of retaining customers and the costs of acquiring new customers with the goal of determining how much money each type of customer requires is using

• A)demographic value analysis.
• B)lifetime value analysis.
• C)customer segmentation analysis.
• D)predictive modeling.
• E)recency-frequency-monetary analysis.

---

Definitions:

Cotton

A soft, fluffy staple fiber that grows in a boll around the seeds of cotton plants, historically significant as a major driver of the economy, especially in the American South.

Civil Rights Act

A landmark piece of federal legislation in the United States that prohibits discrimination on the basis of race, color, religion, sex, or national origin.

Federal Judiciary

The system of courts that interprets and applies the law in the name of the federal government of the United States, including the Supreme Court and lower federal courts.

Discrimination

The unfair or prejudicial treatment of individuals or groups based on characteristics such as race, gender, age, or sexual orientation, leading to inequality and exclusion.