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Firms with a Customer Orientation Set an Expectation That All

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Firms with a customer orientation set an expectation that all employees should seek to provide value to the customer in a way that meets, or hopefully exceeds, the customer's expectations.


Definitions:

Strategic Leadership

Refers to the ability of an organization's leaders to set visions, formulate strategies, and guide the organization towards its goals.

Human Capital

The collective skills, knowledge, and expertise that employees bring to an organization, considered an asset in improving productivity and enhancing organizational value.

Ethical Practices

Conduct that adheres to guidelines or principles that determine right and wrong behavior within a specific context.

Core Competencies

Core competencies are special strengths that give an organisation a competitive advantage.

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