The CRM Efforts of a Company, If Done Right, Should

question 51

Short Answer

The CRM efforts of a company, if done right, should be able to predict which customers will generate the most profit over a long period of time, meaning those customers with a high ________ ________.

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Definitions:

Synergy

The concept that the total amount of work produced by a team is greater than the amount of work produced by individual members working independently.

Sequential Interdependence

A work process situation where the output of one task becomes the input for the next task, requiring coordination and timing between tasks.

Nominal Group Technique

A structured way for team members to generate ideas and identify solutions in which each member is asked the same question in relation to a work issue and requested to write as many answers as possible. Answers are read aloud and voted upon.

Delphi Technique

A method of decision making in which information is gathered from a group of respondents within their area of expertise.