Which of the Following Statements About the Follow-Up Step of the Personal-Selling

question 97

Multiple Choice

Which of the following statements about the follow-up step of the personal-selling process is not true?

• A)Building long-term relationships with customers is part of the follow-up step.
• B)The follow-up step may uncover new customer needs and wants.
• C)Referrals can often be discovered in the follow-up step.
• D)The follow-up step is not needed for repeat customers.
• E)The follow-up step is critical to creating customer satisfaction.

---

Definitions:

Interest Building

The process of generating curiosity, engagement, and excitement in an audience or group of people toward a specific topic or activity.

Instruction Step

A specific phase or part of an instructional process designed to guide learners through learning activities or to achieve learning outcomes.

Tradespeople

Skilled workers specialized in particular trades or crafts, often involving manual labor and technical skills.

Trainee's Belief

The perceptions or convictions held by learners about their ability to successfully achieve learning outcomes.