The Earned Media That Is Often the Result of PR

question 85

Multiple Choice

The earned media that is often the result of PR efforts is referred to as

• A)user-generated content.
• B)expert content.
• C)primary content.
• D)branded content.
• E)unbiased content.

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Definitions:

Symbolic Interactionist

A theoretical perspective in sociology that focuses on the importance of symbols and language as core elements of human interaction.

Positivistic

Pertaining to positivism, a philosophical system recognizing only that which can be scientifically verified or which is capable of logical or mathematical proof, and therefore rejecting metaphysics and theism.

Qualitative

This term pertains to research that focuses on understanding concepts, thoughts, or experiences through methods such as interviews, observations, and analysis of text and documents.

Ascribed Status

A social position assigned to a person at birth or assumed involuntarily later in life, based on factors like gender, family heritage, and ethnicity.