In the FAB Approach,attributes or Facts Relating to the Product

question 21

Multiple Choice

In the FAB approach,attributes or facts relating to the product being sold or demonstrated are referred to as

• A)advantages.
• B)benefits.
• C)values.
• D)features.
• E)sources.

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Definitions:

Successively Less Satisfaction

The phenomenon where each additional unit of a particular good or service consumed provides less satisfaction or utility than the previous one; also known as diminishing marginal utility.

Quantity Demanded

The amount of a product that consumers are willing and able to purchase at a given price level.

Coca Cola

A multinational beverage corporation, known for its flagship product, a carbonated soft drink named after the company.

Advertising Campaign

A series of advertisement messages that share a single idea and theme intended to achieve a particular goal, such as increasing brand awareness or boosting sales.