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An important point that retailers should keep in mind regarding choosing a retail location is that distance or driving time may not correspond with individuals' perceptions of distance or time.
Net Income
The profit of a company after all expenses, taxes, and costs have been subtracted from total revenue.
Total Contribution Margin
The difference between total sales revenue and total variable costs, representing the amount available to cover fixed expenses and generate profit.
Variable Cost
Costs that fluctuate with the level of production or sales, such as raw materials or commission fees.
Fixed Costs
Fixed costs are expenses that do not change with the level of production or sales activities within a certain range or period.
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