When Apple Released Its First IPhone in 2007,it Charged Customers

question 42

Multiple Choice

When Apple released its first iPhone in 2007,it charged customers $599.Shortly thereafter,it reduced the price to $399 for the exact same device.Apple's decision to set a relatively high price for a period of time after the product launched and then decrease the price to a level that would be more sustainable over time reflects which pricing strategy?

• A)volume maximization
• B)target pricing
• C)underpricing
• D)survival pricing
• E)profit maximization

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Arterial Blood

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