The Three Primary Objectives of an Advertising Campaign Are

question 17

Multiple Choice

The three primary objectives of an advertising campaign are

• A)to entertain,to remind,and to sell.
• B)to excite,to entice,and to engage.
• C)to promote goodwill,to arouse interest,and to sell.
• D)to inform,to entertain,and to influence.
• E)to inform,to persuade,and to remind.

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Definitions:

Dispositional Explanations

An approach to explaining behavior by attributing it to internal traits or personality factors of the individual.

Reformulated Learned Helplessness

A theory suggesting that individuals learn they have no control over unpleasant or harmful situations, which leads to passive and depressive responses, revised to include the role of cognitive factors.

Universal Helplessness

A theory suggesting a belief in being unable to control or influence outcomes in most or all areas of life, leading to a state of passive resignation.

Specific Attributions

The process of assigning a cause to a particular behavior or event, focusing on factors unique to that specific situation.