Your Text Notes That Technology Has Helped to Shift the Balance

question 47

Multiple Choice

Your text notes that technology has helped to shift the balance of power from companies to customers.Which of the following exemplifies this statement?

• A)The Internet allows companies to advertise on more than one platform.
• B)Companies can use social networking sites to help them better target their audiences.
• C)The Internet has made it possible for customers to comparison shop for products.
• D)Automated production systems lead to more efficient and cost-effective manufacturing processes.
• E)Data gathered at the point-of-sale can be used by companies to target customers for new products.

---

Definitions:

Licenses Television

The regulatory process where governmental or other authoritative entities grant permissions to organizations or individuals to operate television stations.

Media Effects

The various ways in which media exposure influences or alters the attitudes, behaviors, and values of individuals or society as a whole.

Political Consequences

The outcomes or results stemming from political actions, decisions, policies, or events that can affect the governance, direction, and society of a community or nation.

Bias

Bias is a tendency or inclination, often unconscious, towards or against something or someone, which can influence judgement or behavior without objective reasoning.